Trends to consider as Immersive Communications continues to evolve towards the Metaverse

People want to feel connected and this desire has urged them to apply new and emerging technologies to constantly explore new ways to break down barriers to interacting with people locally, regionally, and internationally.

Over the past two decades, social media has emerged to reign supreme and is constantly evolving to enable more immersive and interactive experiences. We started with Facebook likes and shares and 140-character updates on Twitter in the late 2000s. Then came YouTube and Instagram to share our videos and photos followed by livestreaming in the last few years.

We are now moving into a world that’s more interconnected bringing graphics, videos and content to life. Since Mark Zuckerberg expressed Meta’s (formerly known as Facebook) interest in making the concept of the “Metaverse” a reality, several brands, organizations and people have already started to leverage its potential within this industry of what experts calculate to be a nearly USD 800 billion market opportunity. In this new digital era, every aspect of life is extending into an immersive virtual world - from sales of virtual land in the Snoopverse, to Nike’s NFT shoes, to the virtual wedding held in the Metaverse. Brands and individuals are now and will continue to be empowered to transform environments, cultures, economies and even social life as we know it.  The immersive landscape will continue to evolve and create opportunities in 2022, and here are 3 key areas that people should pay close attention to.

Creating shared experiences and strengthening social connections

There is a significant amount of investment required to take the Metaverse from concept to reality. However, technology has already come a long way with livestreaming being a key example of instant interactive experience.

Live shows that create shared experiences are already being hosted across a variety of industries that include gaming, sports, music and more. In fact, last year David Guetta hosted a number of United at Home concerts from Dubai, Paris and New York to raise funds for COVID-19 Relief.

In the MENA region, superstars such as Lebanese singer Yara, Mai Selim, actress Fatma Alsafi and more continue to engage with their fans across a variety of platforms, one of which includes Bigo Live - a leading livestreaming platform with headquarters in Singapore. Several live shows take place throughout the year on Bigo Live where individuals get recognized for their talent and skills. On 14 January, 2022, over 100 rising stars from around the world will participate through online performances at their annual BIGO Awards Gala 2022 that will take place at 8 pm (UTC+8).

The social livestreaming platform continues to invest to encourage and enhance social connections and bonds. Bigo Live’s commitment to enhance computer vision, AR and VR capabilities is a testament to their vision of providing an extension of real-world interactions in the virtual world. To further empower its users to express themselves in a more creative way, the platform had recently introduced a “Virtual Live” feature that enabled users from across the world to create 3D digital avatars of themselves that will communicate with each other when they live stream on Bigo Live.

As an important part of the Metaverse experience, avatars not only enable people to build their virtual identity and relate to one another in first-person view, but also allow for interoperability among many functions in the virtual world, all of which give users a glimpse of what to expect with the forthcoming Metaverse.



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